# indyrct

> Orchestrated growth for the IT channel. indyrct helps VARs, SIs, and MSPs run vendor and alliance programmes as one system - not five disconnected ones. Partner Compass is the strategy engagement that classifies a partner's vendor portfolio. Cotillion CORE (Channel Orchestration and Revenue Engine) is the product platform - portfolio classification, MDF tracking, deal-reg workflow, rebate visibility - on a zero-knowledge cryptographic trust layer. First we'll connect. Then we'll grow.

## Pages

- [Home](https://indyrct.lovable.app/): The channel operates as one orchestrated system - VARs, SIs, and MSPs unified through Partner Compass and Cotillion CORE.
- [About](https://indyrct.lovable.app/about): Why indyrct exists, the founders, and the disconnected-silos problem we're built to solve.
- [Partner Compass](https://indyrct.lovable.app/partner-compass): The Partner Compass engagement plus the Vendor Classification Matrix, PPPC scoring rubric, disposition pathways, Strategic Joint Value Proposition method, and Fractional vendor alliance offers.
- [Cotillion CORE](https://cotillionpartners.com/): Channel Orchestration and Revenue Engine - portfolio classification, MDF tracking, deal-reg workflow on a zero-knowledge cryptographic trust layer. Live integrations: AWS Partner Central, Autotask CRM. Coming: ConnectWise, Microsoft. Trust Profile: coming soon.
- [Founding Partners](https://indyrct.lovable.app/founding-partners): The design-partner cohort shaping Cotillion CORE. Applications open.
- [For Vendors](https://indyrct.lovable.app/vendors): How vendors use indyrct to activate the dormant partner tail and see the pipeline they currently can't.
- [For Distributors](https://indyrct.lovable.app/distributors): How distributors close the value gap on rebates, MDF, and rebate-threshold advancement for their partners.
- [Resources](https://indyrct.lovable.app/resources): Guides, research reports, calculators, and Notion templates for channel leaders.
- [Blog](https://indyrct.lovable.app/blog): Long-form analysis and research from the indyrct team - vendor management, MDF, deal registration, channel orchestration.
- [MSP Vendor Management Guide](https://indyrct.lovable.app/blog/msp-vendor-management-guide): Five-step guide for MSPs - classify the portfolio, run MDF as a rhythm, make deal registration non-optional, engineer rebate-threshold advancement, run the weekly cadence.
- [The Value MSPs Leave on the Table (Research Report)](https://indyrct.lovable.app/blog/msp-channel-value-leakage-report): Research report on channel disengagement - up to 60% of MDF goes unused each quarter (ZINFI), 5-15 margin points forfeited on unregistered deals, and rebate thresholds never reached.
- [Calculators](https://indyrct.lovable.app/calculators): Three free Health Checks - MSP Vendor Strategy, Vendor Channel Health, and Value Gap.
- [MSP Vendor Strategy Health Check](https://indyrct.lovable.app/calculators/msp-health-check): 12 questions, ~3 minutes. Quantifies unclaimed MDF, deal-reg gaps, distributor rebate leakage, and expansion upside. Free, no signup to run.
- [Vendor Channel Health Check](https://indyrct.lovable.app/calculators/vendor-channel-health): Vendor/channel-chief diagnostic covering partner activation, deal-reg visibility, and the "pipeline blind spot" - deals moving through partners the vendor can't see.
- [Value Gap Calculator](https://indyrct.lovable.app/calculators/value-gap): Quantifies rebate, MDF, and margin value leaking past MSPs / VARs / SIs every quarter due to cheapest-price buying and untracked distributor rebates.
- [Toolkit](https://indyrct.lovable.app/toolkit): Free gated toolkit assets - Notion templates, PDFs and spreadsheets for channel teams. Email-gated.
- [Partner Compass — Strategic Vendor Map (Notion template)](https://indyrct.lovable.app/toolkit/partner-compass-strategic-vendor-map): Notion template that mirrors the Partner Compass classification matrix so partners can map their own vendor portfolio.
- [Demos](https://indyrct.lovable.app/demos): Video walkthroughs of Partner Compass, the Health Check calculators, and channel orchestration workflows - each demo page carries a written summary, chapter list and transcript.
- [Contact](https://indyrct.lovable.app/contact): Get in touch with the indyrct team.

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