Your vendors want to invest in you.
Most of them don't know you exist.
For Value Added Resellers, Systems Integrators, and MSPs who are tired of leaving margin on the table.
Built by insiders who've seen the value leakage from both sides.
indyrct gives every technology partner the vendor strategy and automation that was only ever available to firms big enough to build an entire Vendor & Alliances function in-house. The partners at the top of every programme aren't bigger than you. They're more deliberately positioned.
First we’ll connect. Then we’ll grow.
Takes about 5 minutes. No sales pitch — a scored roadmap.
Every vendor programme has a hierarchy. Most partners are lower on it than they think.
Vendors don't invest equally across their partner network. They concentrate deal priority, MDF access, co-marketing budget, and lead referral on a small subset of partners - the ones they consider Lighthouse. The difference isn't always size. It's how deliberately each partner manages the relationship.
Most partners with 8-15 active vendor relationships are fully leveraging fewer than three. The rest is trapped value.
Find out where you sitTop-of-mind for vendors. First call for deal support, lead referral, and co-marketing. MDF flows readily. Tiers advance predictably.
Deliberate vendor investment. Consistent registered pipeline. Beginning to show up in joint GTM activity.
Active in key programmes. Some MDF utilised. Tier advancement is on the radar - but progress is inconsistent.
Deals registered occasionally. Reactive to vendor outreach. Participating in programmes, not driving them.
Vendor engagement is ad hoc. Rebates unclaimed. No strategic relationship. The vendor sees no reason to differentiate you from any other buyer.
Vendor programmes are full of value for the partners who know how to claim it.
Every vendor you work with has a partner programme. MDF budgets. Deal registration incentives. Rebate stacks. Tier benefits. All of it designed to reward the partners who engage with it deliberately. Most don't - not because they don't want to, but because properly managing 8-15 vendor and distributor relationships is a full-time job nobody has been given, and the channel is orchestrated as five disconnected systems instead of one.
Pre-approval processes and reimbursement burdens exceed the bandwidth of most teams. The money exists. Nobody has time to claim it.
Unregistered ones earn none. That's the price of a missed portal deadline - paid on every deal that slips through.
Vendor MDF and distributor incentives can often be combined on the same purchase. Nobody sits across both simultaneously - so the stacked value is almost never claimed.
Every time it pulls a live feed and picks the cheapest price, you're making a vendor relationship decision you didn't know you were making.
The cheapest price at the point of quote is, for most MSPs most of the time, the most expensive choice available.
What actually changes.
Your team juggles vendor portals, misses rebates, and wonders what the top partners know that you don't.
You're the first call for MDF, registered deals earn every margin point available, and you move up the Lighthouse Ladder by design — not luck.
Connect the channel. Orchestrate the growth.
Partner Compass classifies every vendor relationship in your portfolio and builds the strategy. Cotillion CORE connects the systems your team already lives in and automates the execution. Together they give you a single pane of glass across every vendor, every deal, and every credential.
We score every vendor relationship using the PPPC framework - Propensity, Profitability, Priority, Cooperation - classify each into its strategic quadrant (True North, Strong West, East Reach, or EOL), and build a 12-month execution roadmap. Partner Compass is the map.
- Partner Compass Health Check - 18 questions, 6 domains
- Full PPPC scoring across your vendor & distributor portfolio
- Four-quadrant classification: True North (invest), Strong West (sustain), East Reach (bridge), EOL (retire)
- Lighthouse Partner Ladder positioning and gap analysis
- 12-month vendor strategy roadmap across 4 engagement phases
- 10 Founding Partner places - one on one with our Founders
Cotillion CORE connects your CRM, PSA, and the vendor portals your team lives in - automating deal registration today (AWS Partner Center + Autotask live), with a vendor-verified Trust Profile on the roadmap to prove your capability to every vendor. The channel orchestration layer your team never had time to build. Cotillion is the navigation.
- Automated deal registration across vendor portals - live today
- Trust Profile - vendor-verified certifications, tier status, and authorised SKUs pulled directly from vendor systems - live today
- CRM and PSA integration - works inside your existing workflows
- MDF claim workflow and incentive stacking - on the roadmap
- AWS Partner Center + Autotask live; ConnectWise and Microsoft next
- Virtual PDM AI agent - in co-development with design partners
Assess. Strategise. Automate. Win.
We work with vendors and distributors too.
When partners perform better - register more deals, claim more MDF, move up programme tiers - the whole ecosystem wins.
Your partner programme is only as good as the partners who use it. Most of yours aren't using it well - not because they don't want to, but because they don't have the capacity. We fix that at scale.
How we help vendor channel teamsThe partners in your network are buying on price when they should be buying on strategy. Integrate your incentive programmes with Cotillion - and become the distributor that actively makes your partners more successful.
How we help distributor partner teamsStop leaving vendor value on the table.
Start with the Partner Compass Health Check - 18 questions across six domains. A scored report that tells you where you sit on the Lighthouse Partner Ladder and where to focus first.
- Step 1Answer 18 questionsAbout 5 minutes.
- Step 2Get your scored reportOn-screen, no sign-up.
- Step 3Optional 30-min walkthroughNo pitch. Just the roadmap.