The central nervous system for channel operations.
Cotillion CORE connects your CRM, PSA, and the vendor portals your team lives in - so every deal, credential, and rebate flows through one orchestrated layer instead of a stack of spreadsheets. Live today for VARs, SIs, and MSPs: automated deal registration on AWS Partner Center via Autotask. Next: the vendor-verified Trust Profile, MDF claim workflow, incentive stacking, and - in co-development with design partners - an at-scale Virtual PDM AI agent.
First we’ll connect. Then we’ll grow.
One connected workflow. One source of truth.
Live integrations today: AWS Partner Center · Autotask CRM. Coming soon: ConnectWise, then Microsoft. Additional vendor portals and PSAs are prioritised against Founding Partner demand.
Detects qualifying opportunities in your CRM and registers them on the vendor portal - every time, before the deadline. Live today with AWS Partner Center via Autotask.
Vendor-verified certifications, programme tier, authorised SKUs, and expiry dates pulled directly from the vendor's partner portal - not self-reported. One cryptographically verifiable capability profile that proves what you're qualified to sell before a deal is even registered.
End-to-end claim assembly, submission, and reconciliation. Under active build; sequenced against Founding Partner demand.
ConnectWise co-sell is next in development, followed by Microsoft. Cisco and HPE further out.
Quote-time view of the true landed cost including vendor MDF, distributor rebates, and programme accruals.
Generates the slide deck for every vendor QBR from the live data Cotillion already holds.
The at-scale, agent-as-a-service Partner Development Manager. In co-development with design partners; the next horizon beyond CORE.
The target we’re building Cotillion CORE to hit for every registered deal: from ~27 minutes of deal-reg admin down to ~2. Not a hard claim - a belief we’re proving with our design partners.
How a deal registration runs through Cotillion.
One opportunity, one vendor programme, end to end. No hand-holding, no missed deadline. Live today with AWS Partner Center via Autotask.
- 01Detect the qualifying opportunity
Cotillion watches your CRM (Autotask today) for opportunities that qualify for registration under the vendor's live programme rules - customer, workload, deal size, competitive context.
- 02Check eligibility against programme rules
The workflow cross-references the opportunity against the vendor's current deal registration policy: eligibility windows, exclusions, evidence required, protection duration.
- 03Register on the vendor portal
Cotillion logs into AWS Partner Center with scoped credentials, files the registration with the correct programme metadata, and confirms acceptance - before the deadline. Every action is logged for audit.
- 04Track protection through to close
Status polling on the portal, alerts on rejection or lapse with the specific remediation, and reconciliation back to the opportunity so nothing sits in limbo.
How the Trust Profile will be built and kept live.
One unified capability profile per partner, sourced from the vendors themselves. No self-reported badges, no expired certifications quietly costing you rebate eligibility. Coming soon - not a hard claim, a belief we're proving with our design partners.
- 01Connect the vendor partner portal
Cotillion will authenticate into the vendor's partner portal with scoped credentials (starting with AWS Partner Center) via official API or secure sync - the same trust boundary the deal-reg workflow uses today.
- 02Pull the credentials the vendor already holds on you
Certifications, sales accreditations, programme tier (Gold / Silver / Select / Premier), authorised product sets, specialisations, and expiry dates - straight from the vendor system of record.
- 03Aggregate into one verifiable profile
Each vendor's data will land in a single, cryptographically verifiable Trust Profile. A zero-knowledge architecture means claims about your capability can be proven without exposing the underlying customer or programme data.
- 04Gate every deal against live eligibility
When a deal is registered, Cotillion will check it against the current Trust Profile - correct tier, valid certification, authorised SKU, in-date. Fewer rejected deals. Higher rebate accuracy. No lost margin from expired credentials.
Sits inside the tools your team already uses.
For the MVP, Cotillion is live with AWS Partner Center on the vendor side and Autotask on the CRM/PSA side. ConnectWise is next in development, followed by Microsoft. Other CRMs, PSAs and vendor portals are on the roadmap and prioritised against Founding Partner demand.
- AWS Partner CenterLive
- AutotaskLive
- ConnectWiseComing soon
- MicrosoftComing soon
- HubSpotRoadmap
- SalesforceRoadmap
- HaloPSARoadmap
- CiscoRoadmap
Beyond CORE: the Virtual PDM AI agent.
CORE is the execution layer: deterministic workflows that register deals and track programme tiers reliably inside your existing stack. The next horizon is an at-scale, agent-as-a-service Virtual Partner Development Manager - an AI agent trained per vendor programme that can reason across your portfolio, sequence work, and negotiate the tradeoffs a human PDM would.
We're building it with a small group of design partners now. If you run a serious multi-vendor portfolio and want a seat at the table while we prove the workflow economics, get in touch through the waitlist and flag it in the message.