Stop leaving vendor money on the table
Somewhere between your PSA and different vendor portals, deals go unregistered and MDF goes unclaimed. Cotillion sits in that gap and closes it, pulling deal data straight from the tools you already use and registering it automatically, in minutes rather than hours. Nothing new to learn, nothing extra to log into. Just the channel programme admin you’ve been doing by hand, finally handled for you.
Currently available to ANZ-based MSPs and IT partners
The real cost of manual deal registration
Every MSP working across AWS, Microsoft and other vendor programmes is entitled to MDF, rebates and co-sell support. Most partners underclaim it, not because the money isn’t there, but because tracking it means logging into a separate portal for every vendor. For MSPs and VARs working across a fragmented channel partner ecosystem, that adds up to hours of admin work a month. Work that has nothing to do with closing deals or serving customers. Cotillion removes that busy work.
Cotillion connects to those portals directly, so deal registration happens from one place.
Cotillion pulls deal data from your PSA automatically. No double entry.
Cotillion checks your programme tier and competencies against vendor APIs directly, so you always know where you stand.
MDF and rebate visibility is next on the roadmap, built on top of the deal registration and credential data Cotillion already automates.
The channel layer you’ve been missing
Cotillion is a channel orchestration platform built specifically for channel partner workflows, not a generic marketing integration platform bolted onto a CRM. It connects the tools you already use to your vendor programmes, so deal registration and co-sell work happen automatically.
Native integration with AWS Partner Central and your PSA means deal registration doesn't require switching between systems. Enter the deal once in your existing tech stack, and Cotillion handles the rest.
Cotillion connects to AI assistants like Claude through MCP, so a partner can register a deal by asking for it directly. AWS is building the same kind of agent access into Partner Central. Cotillion already works this way.
Instead of relying on a portal you rarely log into, Cotillion checks your programme tier and competencies directly against vendor APIs. That means your status reflects real time data.
Cotillion pulls deal registration status back from AWS Partner Central continuously, so you see approved, rejected or under review the moment it changes, without logging into the portal to check.
Every deal is approved by a person before it's sent, and every submission is recorded with a hash of the exact data, creating a clear audit trail across your channel partner ecosystem.
Co-sell, deal registration and partner data sit in a single, cloud-based platform. Marketplace integration with AWS is on the roadmap, so deals can eventually be transacted directly rather than just registered.
Currently available to ANZ-based MSPs and IT partners
Connect once. Register everywhere.
- 01Connect your stack
Link your PSA, CRM and vendor portal credentials once. Cotillion pulls deal data automatically from your existing tech stack, so there's no manual re-entry and no duplicate records to maintain.
- 02Register in seconds
Once connected, deal registrations flow straight from your everyday workflow to the vendor portal. What used to take multiple logins and forms now happens in under 2 minutes, without pulling your sales team out of the tools they already use.
- 03End-to-end verification
Every credential is checked against live vendor data, and every deal registration is recorded with a timestamp. The result is one audit trail across your channel partner technology ecosystem.
- 04Automatic status updates
Once a deal is submitted, Cotillion keeps checking. Approvals and status changes flow back from AWS Partner Central automatically, so you're not logging into a portal to find out what happened to a deal you already registered.
How we handle your data
Cotillion asks for access to your PSA, CRM and vendor portal credentials, and we don’t take that lightly. Registering a deal means processing what AWS and other vendors require: the deal itself, and the end customer’s company name, address and contact details. We’re an early stage, bootstrapped company, and we know that trust with MSPs, vendors and system integrators has to be earned before it’s asked for.
- Deal and company data is processed only as needed to register an opportunity
- Credentials are encrypted with per-customer keys that Cotillion cannot access
- Every field mapped from your PSA to a vendor's system comes with a visible reason
- Data is not sold or shared with third parties
- Early access partners get a direct line to the team and input into what gets built next
What we’re building toward
Deal registration is where Cotillion starts. As more MSPs, vendors and distributors connect through the platform, the same data starts to form a clearer picture of what’s happening across the channel partner ecosystem. That connected data management layer opens the door to better partner intelligence: which programmes are working, where MDF and rebates are going unclaimed, and how partner performance compares across vendors. It’s the direction we’re steadily heading.
Your channel programmes, finally in one place
Vendor programmes already set aside the funding. Claiming it shouldn’t take more work than winning the deal did. Cotillion is one integration platform for the credentials, portals and vendor programmes your channel team is already managing, built by a team who have spent years inside the channel at nbn, Ingram Micro and running partner programmes at scale. If that’s the platform you’ve been waiting for, join the waitlist.
Currently available to ANZ-based MSPs and IT partners
Reserve your place in early access
Early access is limited to Australia and New Zealand partners.