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indyrct - Strategic Vendor and Distributor Management
For vendor channel teams

Your programme is only as good as the partners who use it.
Most of yours aren't using it well.

Not because they don't want to. Because vendor programme engagement is a full-time job at most of your partners - and nobody has been given that job. indyrct⁠® closes that gap across your entire partner network, not just the top tier you already pay attention to.

What changes

Programme ROI moves when partner engagement is operationalised.

Activate your dormant tail

The partners who never register a deal, never claim MDF and never advance a tier. Most vendors can't put a number on how big that group is - the Vendor Channel Health Check gives you one in three minutes. Cotillion then gives that group the engagement bandwidth they've never had.

Stranded MDF budget

As much as 60% of MDF goes unused every quarter (ZINFI). The friction sits in pre-approvals, evidence and reimbursement chasing, which most partners don't have time for. MDF and rebates are on the roadmap. Today, Cotillion CORE handles deal registration on your partners' behalf.

Cleaner pipeline data

Every deal registered and its approval status tracked, not pieced together once a quarter when someone has time to dig.

A shared methodology

Partner Compass⁠® classifications give your channel managers and your partners the same vocabulary. Conversations stop being about 'why aren't you doing more' and start being about 'what's the next phase of the roadmap'.

FAQ

Common questions from vendor channel teams

How does partner activation actually work?
We onboard a defined cohort of your registered partners onto Cotillion CORE - typically starting with 25 in a pilot. Cotillion CORE handles deal registration on their behalf today. MDF and rebates are on the roadmap. A Virtual PDM AI agent is also on the roadmap, in co-development with design partners. Not available today. The goal is that partners who never had bandwidth to engage your programme start to.
Does Cotillion handle MDF?
MDF and rebates are on the roadmap, depending on each programme's portal and APIs.
What data do you need from us to get started?
Programme rules and tier thresholds, MDF accrual logic, deal registration policy, and approved partner list for the cohort. Read-only access to your partner portal is helpful but not required for the pilot.
Can the engagement be co-branded?
Yes. We co-brand the Partner Compass Health Check with vendor channels - your partners diagnose their vendor strategy and your programme shows up wherever it's the right answer.
How is it priced?
Vendor engagements are a flat platform fee per partner cohort plus an activation services fee. Pilots are scoped at 25 partners; production rollouts scale by cohort. Pricing details shared on the intro call.
Vendor pilot

Pick 25 partners. We'll show you what lift looks like.

Take our Vendor Channel Health Check, then nominate a cohort. We'll classify them, run Partner Compass on the priority ten, and put Cotillion to work. We agree the measures with you up front, then review the cohort's progress together.

Take the Vendor Health Check