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indyrct - Strategic Vendor and Distributor Management
For distributor partner teams

Your partners are buying on price.
They should be buying on strategy.

Most distributor incentive programmes are excellent and barely claimed. Integrate yours with Cotillion and become the distributor that makes its partners visibly, measurably more profitable - at the moment they're choosing where to buy.

What changes

Be the distributor whose programme partners actually use.

Surface the value at quote time

The Rebate Stack Calculator is on the Cotillion roadmap. It's designed to show landed cost at quote time - including your back-end rebates and any combinable vendor MDF - so the most profitable option is visible alongside the cheapest one. An aspirational capability we're building with design partners.

Activate the long tail of resellers

The partners doing $X with you who could be doing $3X - if anyone had the time to walk them through your incentive programme. Cotillion is that time.

Stickier programmes, less price shopping

Partners who claim your rebates don't shop your line items. Partners who shop your line items aren't claiming your rebates. Cotillion moves them from the second category to the first.

Co-marketed Health Checks

We co-brand the Partner Compass⁠® Health Check with your channel - your resellers diagnose their vendor strategy and surface where your incentive programme already fits the answer.

FAQ

Common questions from distributor partner teams

How is the rebate-stack calculator intended to work?
The Rebate Stack Calculator is on the Cotillion roadmap. Once live, it's designed to surface the true landed cost at quote time - including back-end distributor rebates and any vendor MDF that can combine on the same purchase - so partners can weigh the most profitable option, not just the cheapest on screen. It's an aspirational capability we're building toward with our design partners, not a shipped feature today.
Which resellers benefit most?
The long tail - partners doing $X with you today who could be doing $3X if someone had time to walk them through your incentive programme. Cotillion is that time, applied at scale across the tail rather than to just the top accounts.
What does a co-branded Health Check look like?
We co-brand the Partner Compass Health Check with your channel. Your resellers complete it, get a scored view of their vendor strategy, and your incentive programme is surfaced wherever it's the right answer in the resulting roadmap.
Does this integrate with our existing partner portal?
Cotillion sits alongside your portal rather than replacing it. Cotillion CORE is an MVP: today it registers deals in AWS Partner Central and Microsoft Partner Center and tracks their approval status. MDF and rebates are on the roadmap, depending on each programme's portal and APIs.
How is it priced for distributors?
Distributor engagements are a platform fee per reseller cohort plus an enablement services fee for integrating your specific incentive structures. Pricing details shared on the intro call.

Talk about an integration.

We work with distributors who care that their partners win, not just buy. If that's you, we should talk.

Try the Value Gap calculator