Programme at a glance
- Category
- Identity & Awareness
- Programme type
- Channel partner programme for value-added resellers, MSPs and consultants, with a tiered reseller programme and a separate MSP agreement
- Margin model
- Direct resellers earn a discount off price by deal type: 20%, 25% or 30% on registered net-new deals by tier, 15% on collaborative deals and 10% on passthrough or unregistered deals. Renewals keep the original discount with Preferred Partner Status, otherwise 10%. Indirect resellers get pricing from their distributor; MSP discounts aren't published.
- Partner tiers
- Reseller tiers: Authorized (up to US$24,999 annual net-new revenue), Certified (US$25,000-49,999, 82%+ renewal rate, five Sales Ready certified staff) and Premier (US$50,000+, 82%+, ten certified staff). Certified and Premier also provide core support. No MSP tier names are published.
- Best for
- Value-added resellers, MSPs and consultants; MSPs run the training console on their customers' behalf
- Deal registration notes
- For reseller partners, registered net-new deals get the tier's top discount for 90 days from approval, extendable twice by 30 days for tenders or legal delays. Registrations need minimum user counts, a demo within set timelines, and must come before any public RFP. Unregistered deals get a 10% base discount.
- Protection window
- 90 days
- MDF
- Yes
- MDF gating
- The reseller guide lists eligibility to apply for joint marketing programme funds as a key benefit. Qualifying tiers, amounts and the claims process aren't published.
- Partner requirements
- Demanding - Certified and Premier resellers must meet annual net-new revenue targets in US$, an 82%+ renewal rate and Sales Ready certification counts; Authorized has no published requirement beyond the application. MSPs must meet seat, revenue or retention thresholds set out in the partner portal, pay on net 30 terms and accept KnowBe4 compliance audits.
Not yet charted - request it
Compiled from public sources and not scored yet.
How to read the charts
- Charted entries have been checked and scored by indyrct, and show when we last verified them. Sighted entries are compiled from public sources and aren't scored yet.
- The Value Radar scores a programme out of 10 on four things: Propensity, Profitability, Priority and Presence. A bigger shape means a stronger programme for partners. The total is out of 40.
- Partner requirements are what a partner has to meet to join or keep its status, such as revenue targets, certifications, requalification or credit checks. We rate them Light, Moderate or Demanding.
- A dashed, empty radar means we haven't charted that programme yet. 'Not published by vendor' means the vendor doesn't say publicly - not that the programme lacks it.
Want this programme charted?
We verify the programme and score it on the 4P framework.
Vendor programmes change without notice. .
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