Bitdefender partner programme

Programme at a glance

Category

Endpoint Security & MDR

Programme type

Tiered programme (Partner Advantage Network) with separate MSP, reselling and integrated channel tracks

Margin model

MSPs buy through authorised distributors on monthly consumption billing, priced on aggregated volume across all their customers, and pricing improves with tier. Registered new opportunities earn extra margin, and incumbent partners get added renewal protection. Percentages aren't published.

Partner tiers

Bronze, Silver, Gold and Platinum. Bronze is the entry level; Silver and above need certifications, a minimum number of managed endpoints that rises by tier and varies by region, and an annual business plan. Platinum is reserved for top-performing MSPs, and the endpoint thresholds sit in the login-only partner portal.

Best for

MSPs delivering multi-customer endpoint security and MDR on GravityZone, with resellers on a separate track

Deal registration

Yes

Deal registration notes

Called New Opportunity Registration, it adds extra margin on the registered deal, whatever its value. Since May 2025 resellers no longer enter detailed product configurations or need re-approval when deal details change. Window and margin level aren't published.

Protection window

Not published by vendor

MDF

Yes

MDF gating

Silver, Gold and Platinum partners can request funds with a detailed activity plan, approved case by case. Each activity needs a valid MDF ID and a final report with proof of execution before reimbursement. Amounts aren't published.

Partner requirements

Demanding - New partners join at Bronze once Bitdefender and the regional distributor validate the application. Higher tiers need mandatory Service Provider certifications, a minimum managed-endpoint count and an annual business plan, with compliance reviewed quarterly. The guide lets Bitdefender cancel partners for selling outside their territory or advertising below its public prices.