Bluechip Infotech partner programme

Programme at a glance

Category

Distribution

Programme type

Reseller programme of an IT distributor in Australia and New Zealand

Margin model

Bluechip publishes partner-only offers and incentives but no margin, discount or rebate figures. Its trading terms cancel discounts and rebates when payment is late. Some vendor lines run their own rebates, such as CyberPower's Smart Partner Rebate Program.

Partner tiers

No Bluechip tiers are published. Resellers and MSPs apply through onboarding and get access once approved.

Best for

Value-added resellers, MSPs, integrators and consultants in Australia and New Zealand

Deal registration

Not published by vendor

Deal registration notes

Bluechip offers deal registration assistance rather than a managed service. Some vendor lines, such as Jabra and Yealink, run deal registration in their own programmes. No protection window is published.

Protection window

Not published by vendor

MDF

Not published by vendor

MDF gating

Bluechip has no marketing funds of its own. It offers marketing and sales enablement, and says its in-house team can run MDF campaigns for the Ribbon vendor line.

Partner requirements

Moderate - Onboarding needs approval, and the registration criteria aren't public. Trade credit is at Bluechip's discretion: partners without an approved limit pay in advance, and a higher limit can need trade references, a credit report and audited financial statements.