Programme at a glance
- Category
- Comms & UCaaS
- Programme type
- Solution provider programme (Zoom Up) with reseller, referral (including agents) and certified integrator tracks
- Margin model
- Resellers bill and invoice the customer themselves. Referral partners are eligible for a one-time commission. Rates aren't published.
- Partner tiers
- Gold and platinum, based on a monthly recurring revenue threshold and competency, as reported by CRN Asia (2025). Zoom's own pages say the Zoom Up programme rewards resellers by level of investment but list no tiers.
- Best for
- Resellers, referral partners and agents bringing Zoom to large enterprises and small businesses
- Deal registration notes
- Reported by CRN Asia (2025), quoting Zoom's APAC partner head, as tailored to new product introduction. Zoom's own pages give no terms.
- Protection window
- Not published by vendor
- MDF
- Not published by vendor
- MDF gating
- ARN reported in 2022 that market development funds went to top-tier (Performance) partners, under a tier structure that has since changed.
- Partner requirements
- Demanding - Joining requirements are not published by vendor. CRN Asia (2025) reports tiers are kept on a monthly recurring revenue threshold and competency.
Not yet charted - request it
Compiled from public sources and not scored yet.
How to read the charts
- Charted entries have been checked and scored by indyrct, and show when we last verified them. Sighted entries are compiled from public sources and aren't scored yet.
- The Value Radar scores a programme out of 10 on four things: Propensity, Profitability, Priority and Presence. A bigger shape means a stronger programme for partners. The total is out of 40.
- Partner requirements are what a partner has to meet to join or keep its status, such as revenue targets, certifications, requalification or credit checks. We rate them Light, Moderate or Demanding.
- A dashed, empty radar means we haven't charted that programme yet. 'Not published by vendor' means the vendor doesn't say publicly - not that the programme lacks it.
Want this programme charted?
We verify the programme and score it on the 4P framework.
Vendor programmes change without notice. .
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